How to Build an Email List for Your Business
About Lesson

To ensure high-quality leads and minimize the risk of fake or incorrect email addresses, consider implementing a double opt-in process. With a double opt-in, subscribers confirm their subscription by responding to an email verification link sent to their provided email address. This not only validates the email address but also confirms that the subscriber genuinely wants to be a part of your email list. While this method may result in a slightly lower conversion rate, it helps maintain a clean and engaged email list.

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